What bollocks. What shameless overeditorialising. What rediculocity. Time Magazine has clearly gone pearshaped. It's named me / you / anyone who looks at the latest cover (there's a foiled, mirror type, reflective panel), including my cats, person of the year.
Here are a couple of cycnical interpretations:
(1) It adds 23 extra pages to the edition in question
(2) More space = more advertising revenue (see number 1 above)
(3) Samsung placed a really boring, really big - and no doubt expensive - pull-out in this edition (see number 2 above)
(4) The editorial team have gone soft
(5) The managing editor's son came up with the idea
(6) They wanteed to test their new foil printing machine
(7) They're scared of stirring up controversy
(8) They really think it's a clever idea
(9) What-ever
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